Online Reputation Management & Repair
More and more, consumers turn to the Internet and use search engines to research brands, people and organizations. The results generated by search engines collectively form an online reputation, which can be equally molded by both positive and negative content. High-speed global communication and the widespread availability of user-generated content make "online word of mouth" more influential than ever. Positive online comments from a satisfied customer can be beneficial, providing instant, wide-spread free publicity, but negative online comments from a disgruntled customer or a competitor can cause immediate and significant damage to the reputation of a company or an individual.
So, what can you do to combat negative or misleading content and protect your online reputation?
Reputation Management provides businesses and individuals with the opportunity to monitor and protect their image online by employing strategic Search Engine Optimization (SEO), Public Relations and profiling tactics to make negative search results difficult to find.
SEO (Search Engine Optimization): Optimizing an existing website or creating new ones can position you or your company to rank highly for related keywords as well as your brand, ultimately decreasing the likelihood that less favorable content shows up in top search engine results.
Public Relations: A proactive campaign that generates positive online content can take the place of negative consumer-generated content and improve the overall reputation of your brand or organization. Media coverage can also cause spikes in user searches to search for information
Social Media Optimization: Professional and social media platforms provide a channel through which your company can share information and specifications with the public while managing associated content.
Reputation Monitoring: The key to managing your online reputation lies in knowing what content exists and where the public can find it. Reputation monitoring involves proactively searching for your brand, documenting what consumers will see in search results and executing tactics to manage any negative findings.
Rather than leave your company's online reputation vulnerable to attack, take a hands-on approach to maintaining your image by enlisting the help of the qualified professionals at Miles Technologies. Whether suffering from the effects of a damaged reputation, or making a proactive attempt to bolster your image, every business can benefit from Online Reputation Management Services.
Contact Us for more information on Online Reputation Management.