FAQ

• Why should I invest in content marketing?

  +

  Writing good web copy about your products or services is not enough (although it is important.) You need to create content that answers your audience’s questions and explains how your products or services solve their problems. This means you not only have to create high-quality content; you also have to make sure the people asking the questions can find it. A well-developed content marketing plan is the best way to stand out among other businesses that provide similar services or products.

• What kind of results can I expect with content marketing?

  +

  As we get to know you and discuss your business goals, we will create a custom content marketing plan that aligns with your goals. Generally speaking, our customers have experienced a higher volume of qualified leads, increased page rankings, stronger social media engagement, better customer retention, and more brand mentions.

• What is the best form of content to engage people?

  +

  Blog posts, long-form guides, infographics, and videos all have their place in a content marketing strategy. While an infographic or blog post might be best for the top of the sales funnel, a case study or webinar will work better as the customer moves into the consideration stage. It depends on your target audience, the length of your sales cycle, and what your customers respond to. This is why it’s so important to establish buyer personas, as you will likely need to utilize a wide variety of content types and channels to reach your target audience.

• How will you promote our content?

  +

  The beauty of creating high-quality content is that there are so many channels on which you can share it. Between social media, email, PPC, guest blog posts, and more, we create the content your target audience wants to see for the platforms they want to see it on. As we distribute and promote your content, we measure its performance to ensure your audience is tuned in and engaged, making adjustments as necessary for optimal engagement.

• What can social media advertising do for my business?

  +

  This one’s hard to answer in an FAQ section because the benefits are virtually endless! As times have changed, social media platforms have adapted, creating an environment that benefits both advertisers and customers. So, in addition to the more intangible aspects of social media, like brand awareness and building a loyal customer base, the right strategy will ensure your ads are going to get in front of the right audience. The success of any social network hinges on its ability to keep consumers on the platform. Because of this, social networks make sure the audiences seeing your ads actually want to see your ad, meaning the impressions it gets are making an impact.

• Can YouTube be part of my social media strategy?

  +

  Yes! YouTube behaves like a search engine, and it’s the second most trafficked site online, just after Google. This means that, if your company can provide video content, YouTube is an essential part of your marketing strategy. Helpful content, like how-to or explainer videos, are particularly beneficial, as they’re heavily searched for and often show up in Google’s video search results. While the idea of adding video can sound intimidating, once you get started with video, you’ll be glad you did!

• What is social proof and how does it work?

  +

  While the psychological phenomenon wasn’t documented until 1984, “social proof” has been a hallmark of advertising since its inception. Even early adverts used text testimonials to convince customers that everyone was using their product. If everyone else loves it, chances are you will too. With the advent of social media, you can do a lot more than add a testimonial to your ads. We’re living in an age where companies have launched brands with the right social media strategy. When you use the right social strategies for your business, you can leverage the happiness of previous customers to generate new ones.

• Why should I hire a social media agency?

  +

  The relative newness of social media marketing makes it exciting, but also more time consuming, as trends change rapidly and strategies evolve. A common misconception is that social media marketing is similar to personal social media use. However, your personal social media accounts probably aren’t intended to amass a large following, get you recognized on the street, or increase your income. The truth is that social media marketing requires planning, studying data, and staying on top of constantly changing trends. It’s less about sharing fun life experiences and more about building a recognizable presence for your business, one that will increase your profit margins, brand recognition, and customer loyalty.