Digital Marketing

    Your Brand Identity: Without It, Your Company Is Lost

    Written by: John Bialous

    Just as Roger Daltrey belted out in the lyrics of The Who’s 1978 single, “Who Are You,” you must ask this question of your company if you plan to have any success in marketing and growing your business. Without a clear brand identity, your marketing efforts will sap your time, energy, and expenses while yielding […]

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    The Essential Guide to Links for SEO [+10 Actionable Link Building Ideas]

    Written by: Laura Ferruggia

    Link building is as relevant as ever for today’s digital marketers. In fact, you could say content and backlinks are the most important aspects of any SEO strategy. Today you’re going to learn everything there is to know about backlinks. As a bonus, I’ll even share 10 of my link building tactics that are working right now. Let’s get started incorporating link building into your SEO strategy with these ideas in mind.

    Why are links so important for SEO? Google’s Webmaster Trends Analyst Gary Illyes made a statement in October 2018 that Google finds content via links and sitemaps, in that order. Ultimately, links are how search engines are able to understand the web. That’s why it’s important that your site includes internal links to the pages you want Google to find on your website and also that you earn reputable external links pointing to your site. Google discovers new content by following links, and it also uses links as a signal for how well websites should rank.

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    10 Tools No Marketing Tech Stack Is Complete Without

    10 Tools No Marketing Tech Stack Is Complete Without

    Written by: Kimberly Burghart

    Learn the 10 must-have tools every business should keep in their marketing tech stack to conquer their SEO, social media, email marketing, and PPC goals. These technologies will form the foundation of your digital marketing arsenal — once you master them, any other martech tool is icing on the cake.

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    SEO Orienteering

    3 Reasons SEMrush SEO Writing Assistant is a Content Marketing Game Changer

    Written by: Kimberly Burghart

    I’ll cop to it: I’m a bit of a SEMrush superfan. Of all the SEO tools I’ve used for keyword research, site audits, and competitive analysis, SEMrush has always felt like the most comprehensive and usable platform for crafting a content marketing strategy and writing killer copy. So when they announced their newest “TEXTension,” the […]

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    Misty Jack-o-Lanterns

    Top 5 Spine-Chilling Business Technology Challenges

    Written by: Kimberly Burghart

    Halloween Technology Challenges

    Cybercriminals, Old Software, Missing Metrics, Oh My!

    Before the ghouls and goblins come knockin’ at your door, we want to give you something to really be afraid of!

    Here are five of the scariest technology challenges your business can face today!

    Read more …

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    How Do I Define a Target Audience for My B2B Company?

    Written by: Kimberly Burghart

    If your digital marketing plan isn’t working, most of the time it’s because your targeting is too broad, not defined at all, or you’re not targeting the right people. A recent statistic made sense of why so many companies struggle to reach their target audience. Almost half (47%) of businesses who are doing digital marketing […]

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    Want to Learn How to Make a GIF Like a Pro? Follow This Guide!

    Written by: Adam Grobelny

    How To Make a GIF Like a Pro You’ve seen them in emails, on social media, and in blogs. GIFs are everywhere and it’s become even easier to participate in this growing trend. If you don’t know how to get started, that’s where this guide comes in. GIFs are a great way to increase engagement with […]

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    How to Optimize Your Business’s Video Advertising Strategy

    Written by: Kimberly Burghart

    Advertising your business through video can be a great idea. Your success, however, depends on choosing the right platform that will deliver your ads with the greatest results. In the past, YouTube was simply the go-to choice for anything video. Now that the market for online video advertising has significantly grown, more providers have tried […]

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    Mobilegeddon 2017: The War on Intrusive Interstitials

    Written by: Kimberly Burghart

    Preparing for Mobilegeddon 2017 – What You Need to Know With the continued rise of mobile usage taking over as the primary method of browsing the internet, appealing to consumers with mobile-responsive websites has become more important than ever. The original Mobilegeddon of 2015 shocked many unprepared companies as they watched their rankings significantly drop. […]

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    Hosted vs Self-Hosted eCommerce Solutions

    Written by: Christina Rickabaugh

    How to Choose the Right eCommerce Solution for Your Business The type of eCommerce platform you choose today is extremely impactful to your business potential in the future. When looking at eCommerce, you have two choices: hosted vs self-hosted. Since every business decision you make should be carefully considered, we’re here to help break down […]

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