Digital Marketing

    How-To: Define My Target Audience for B2B Companies

    Written by: Kimberly Burghart

    If your digital marketing plan isn’t working, most of the time it’s because your targeting is too broad, not defined at all, or you’re not targeting the right people. A recent statistic made sense of why so many companies struggle to reach their target audience. Almost half (47%) of businesses who are doing digital marketing […]

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    Top 4 Spine-Chilling Tech Challenges

    Written by: Kimberly Burghart

    Cybercriminals, Old Software, Missing Metrics, Oh My! Before the ghouls and goblins come a knockin’ at your door, demanding candy and threatening trickery, we want to give you your first scare of the day.

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    How-To: Make a GIF Like a Pro

    Written by: Adam Grobelny

    How-To: Make a GIF Like a Pro You’ve seen them in emails, on social media, and in blogs. GIFs are everywhere and it’s become even easier to participate in this growing trend. If you don’t know how to get started, that’s where this guide comes in. GIFs are a great way to increase engagement with […]

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    Strategizing Your Business’s Video Advertising

    Written by: Kimberly Burghart

    Advertising your business through video can be a great idea. Your success, however, depends on choosing the right platform that will deliver your ads with the greatest results. In the past, YouTube was simply the go-to choice for anything video. Now that the market for online video advertising has significantly grown, more providers have tried […]

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    Mobilegeddon 2017: The War on Intrusive Interstitials

    Written by: Kimberly Burghart

    Preparing for Mobilegeddon 2017 – What You Need to Know With the continued rise of mobile usage taking over as the primary method of browsing the internet, appealing to consumers with mobile-responsive websites has become more important than ever. The original Mobilegeddon of 2015 shocked many unprepared companies as they watched their rankings significantly drop. […]

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    Hosted vs Self-Hosted eCommerce Solutions

    Written by: Christina Rickabaugh

    Choosing the Right eCommerce Solution for Your Business The type of eCommerce platform you choose today is extremely impactful to your business potential in the future. When looking at eCommerce, you have two choices: hosted vs self-hosted. Since every business decision you make should be carefully considered, we’re here to help break down the benefits […]

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    How-To: Up Your Ad Game with Facebook and Google Interests

    Written by: Kimberly Burghart

    What is Interest-Based Advertising and Why Should You Care?  In this how-to post we’ll be discussing what interest-based advertising is and how Facebook and Google are using it to give advertisers the power to better target the right audiences. We’ll also break down each service and how it works on that platform specifically. 

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    How-To: Monitor Your Online Reputation

    Written by: Kimberly Burghart

    Your Image in the Eyes of the Public Monitoring the online reputation of yourself and your brand is crucial for success. Your reputation is primarily built from your website and the content you generate (blogs, comments, social networking). Building your reputation is only half the battle—now you have to manage it. In this how-to, we’ll […]

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    How-To: Setup Google Alerts

    Written by: Kimberly Burghart

    Always Know What’s Being Said About Your Brand People could be discussing your brand online (maybe right now!) and you might not even know it. You might even be missing important news, events, or changes in your industry that could affect how you do business. Staying on top of the latest news and updates is […]

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    How-To: Create Segmented Remarketing Lists in AdWords

    Written by: Kimberly Burghart

    Get Results with Remarketing  Remarketing allows users greater control over their ad campaigns with more precise targeting. By keeping track of who has visited your site, Google lets you target those past visitors for direct advertising. Google also tracks where the user left off on your site—so if they had products left in their cart, […]

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