Technology improving business

Actionable advice and helpful updates from the experts at Miles Technologies. We’ll help your business accomplish more.

 

  • Responsive Design Web Site

    What Is Responsive Design?

    Written by: Christina Rickabaugh

    https://www.youtube.com/embed/sqc0Ytoq1U0 What is Responsive Design? Whether a user is accessing your site through a smartphone or a powerful desktop computer, they should have a positive experience with your site. Responsive design does just that! It allows your website to be scaled down by reorganizing the website's elements in a user friendly way. Design, readability, and functionality are all considerations that web design companies make when ensuring a website works across devices. Traditionally, websites were designed only to be viewed on large-screen desktop computers. As smartphones, tablets, and other smaller, more mobile devices came into usage, this presented a problem of how to view websites on these machines. As a result, some web developers create mobile friendly websites. These sites are… READ MORE >>



  • How Do I Define a Target Audience for My B2B Company?

    Written by: Kimberly Burghart

    If your digital marketing plan isn't working, most of the time it’s because your targeting is too broad, not defined at all, or you’re not targeting the right people. A recent statistic made sense of why so many companies struggle to reach their target audience. Almost half (47%) of businesses who are doing digital marketing have no defined strategy. Without a strategy in place, any online marketing tactics used will likely fall short. If your digital marketing plan is not generating leads or bringing traffic to your website, you can start by reevaluating your target audience. In this article, we’ll take take you through three steps of reevaluating your target audience: Understand your target market Define your target audience Deliver… READ MORE >>



  • Shadow IT

    What is Shadow IT?

    Written by: JP Lessard

    When everyone is running different software it makes it harder to collaborate, mitigate security risks, or find information you need. We’ll show you how to prevent Shadow IT and keep employees happy by giving them the solutions they need while reducing instances of rogue programs or downloads on your IT systems. View our infographic below to see how you can make a difference for your business: READ MORE >>



  • This is How the Internet of Things Will Help Your Business

    Written by: JP Lessard

    The IoT is Here and It’s Ready to Increase Your Business Productivity The Internet of Things (IoT) is here, all around you. Some talk about the IoT like it’s the future, like it’s a revolution waiting to happen. The truth is that engineers have already figured out how to make products “smart,” and the real challenge businesses face is understanding the opportunities provided by smart products. Year over year, IoT technologies are becoming progressively smarter and more affordable. From TVs, to cars, to thermostats, and even refrigerators, more and more technologies are being connected to the internet and each other. (Alexa, please bookmark this blog. Oh, and add me as a subscriber, too.) Today, smart devices are not only able… READ MORE >>



  • Online Business Laws and ADA Regulations

    Written by: Kimberly Burghart

    Legal Considerations for ADA Website Compliance When looking at laws surrounding online businesses, most people focus on anti-spam, privacy protection, and eCommerce regulations. Recently, there has been a push towards meeting ADA standards, an area that previously has been ignored. Since the start of 2015, over 240 large companies (including the NBA!) have been sued for falling below ADA standards. If your website is not ADA compliant, you could be putting your company at risk. Let’s take a step back for a moment. What is ADA compliance for websites and does your site actually need to meet ADA standards? Scheduled for decision in early 2018, the Department of Justice will be ruling on how to apply regulations for ADA compliance… READ MORE >>



  • How to Solve the 3 Most Common Remote Employee Challenges

    Written by: John Bialous

    How to Keep Your Remote Employees Connected Winter is here, marking the beginning of the holiday season. Between winter break at schools , bad weather, and vacations to warmer destinations, there can be a lot of distractions that pull employees away from the office. During these winter months, it’s important to accommodate for situations where employees are unable to make it to the office such as being snowed in or having to look after children. For whatever reasons employees have to be out of the office, typically their work still needs to be done. In this blog, we’ve gathered up the 3 most common challenges companies have with working remotely. Here’s how you can avoid these issues: 1) Productivity: Keep… READ MORE >>



  • How to Choose the Best Method for Developing Software Solutions

    Written by: JP Lessard

    When to Use Your Staff vs. When to Outsource Software Development Implementing new solutions for your business is a balancing act. You want to find the right solution for your business without wasting time or money. Abandoning or delaying projects will cause you to miss out on clients and lose business. That’s why it’s important to know exactly what you want before you begin. Off-the-shelf and cookie-cutter softwares are frequently too general and aren’t designed around or adequately suited for your business. They simply won’t cut it for your unique systems and processes. If you make the decision to go with a custom solution, make sure you think about who will be developing the project and the process that they… READ MORE >>



  • Want to Learn How to Make a GIF Like a Pro? Follow This Guide!

    Written by: Adam Grobelny

    How To Make a GIF Like a Pro You’ve seen them in emails, on social media, and in blogs. GIFs are everywhere and it’s become even easier to participate in this growing trend. If you don’t know how to get started, that’s where this guide comes in. GIFs are a great way to increase engagement with your content and online brand, and the process of using them is simple and fun. You can choose to surf through a directory, or you can create your own. Both options work well, but if you’re going to make a GIF yourself, you need to find the best tools. This guide goes over ways you can make a GIF based on the approach you want… READ MORE >>



  • Building Custom Business Software vs. Buying Pre-Made Solutions

    Written by: JP Lessard

    Business Productivity and Technological Solutions: Part 4 In Part 4 of our series, we’ll discuss what factors you should be considering when comparing custom software and pre-made solutions. You should have already completed a gap analysis of your business processes in Part 3: Analysing Software Features and Creating a Comparison Chart. Now we should be able to decide whether there is a pre-made solution that fits your specific needs, or if custom software provides the flexibility and unique features your business requires. How to Decide What’s Best for Your Business You’ve conducted a gap analysis of your business processes and discovered the areas that have bottlenecked your business growth. Now you can take your list of requirements and compare them with… READ MORE >>



  • How to Optimize Your Business’s Video Advertising Strategy

    Written by: Kimberly Burghart

    Advertising your business through video can be a great idea. Your success, however, depends on choosing the right platform that will deliver your ads with the greatest results. In the past, YouTube was simply the go-to choice for anything video. Now that the market for online video advertising has significantly grown, more providers have tried to get in on the action. Facebook began claiming their share of the market, now providing live feeds and YouTube-style video marketing. Then you have Snapchat, a black horse creating its own unique form for delivering video advertisements. (more…) READ MORE >>



“Everyone I've met at Miles Technologies has been super nice and super helpful. They are always there for me.”

— Marc Lewis, IT Manager
Origlio Beverage
Philadelphia, PA
Customer Since 2006

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