Everyone likes to be entertained, informed and even inspired, especially when they have limited time—and everyone’s time is limited. Businesses looking to be competitive in 2015 with web design creativity built for mobile viewers need to go responsive – responsive design.
The beauty of responsive web design is it employs coding that actually changes the layout and content displayed, depending on the device viewing the website. Text is always clear, easy to read and images are always enjoyable, even on a smartphone or tablet. Your website actually responds to the device that is viewing it, creating the perfect viewing experience for your next best customer.
Sleek, brilliantly mobile and seemingly intuitive, responsive websites are the ultimate in user engagement for web development today, creating a real opportunity for companies to differentiate themselves from their competition—and win the battle to engage mobile viewers.
Responsive websites started gaining traction during 2012, when more businesses realized that mobile engagement was a mandate. As mobile device usage surged, the need for mobile-friendly websites fast became essential, driving web designers to create sites that looked brilliant on any device—were tough enough to pack an SEO punch in the process.
In fact, by the summer of 2012, Google issued a recommendation in support of responsive design for smartphone-optimized websites, noting that making a website that is friendly to smartphone users is a critical component of website management. And, with at least 67 percent of search market share, Google’s recommendations regarding website design recommendation should be taken very seriously.
Today, a responsive website is simply a best practice in website design and management. Optimized for greater SEO thanks to a content-rich strategy built for a mobile world, responsive sites allow viewers to enjoy a website in a simplistic way, never realizing the complexity of code that went into enabling their ability to view the site beautifully whether on a smartphone, tablet, laptop or desktop.
Responsive designs can do amazing things, from sporting parallax scrolls (images with depth and entertaining graphics) or just the calming impact of stoic, fixed headers (a hot trend for 2015 for content-rich websites), the most important element of any website is its ability to be viewed in a simplistic way—the absolute deliverable of responsive design.
Still not sure exactly what responsive design is all about! View this great piece on Fast Company, featuring nine GIFs that beautifully explain all you need to understand about the flexibility and logic of responsive website layouts.
Next, get your own responsive site moving forward for 2015 – before it’s too late and your next best customer views the site you are sporting right now!
There really is no reason to delay in turning your website into a responsive site ready for customer engagement! The principles of responsive design are not difficult to understand.
Spend just a few minutes with these GIFs, and you’ll never be lost in a conversation about responsive websites again! You will also be in a heated frenzy to get your responsive on – before your competition beats you to it!
What do you think about responsive design? Let us know in the comments section below.