When was the last time you evaluated your company website as a salesperson or representative of your company? When managers assess the success of their sales and marketing staff, they typically evaluate them in terms of how many new leads they generate and how many sales or customers they acquire. Shouldn’t you evaluate your website the same way?
Your company website must be at the forefront of your business’s digital marketing strategy. It will be the primary place where potential customers get a first impression of you. Because of this, you want to create a website that is easy for your target audience to find and enticing enough to get them to stay. Easier said than done, right? Well, not exactly. By following proven website tips and best practices, you can transform your website into a top digital marketing asset that will delight your visitors and convert them into customers.
We’ve compiled an eGuide detailing the 28 greatest website tips for generating leads and increasing sales. We’ll walk you through the best practices and reveal the industry tips for creating a remarkable website that will enhance your company’s online presence.
Our eGuide covers:
- Laying the foundation with search engine optimization (SEO)
- Best web design practices to create an aesthetically pleasing website
- Methods to create and share remarkable website content
- The best ways to show off your great work: photo galleries, videos, portfolios and more
- Tips for utilizing calls-to-action (CTAs) and improving navigation and user experience
Don’t wait for Captain Hindsight to tell you what you should have done with your website! Get started right away with these 28 tips by clicking the button below:
What changes have you made lately to your website in an effort to attract more customers? What has worked well and what hasn’t? We’d love to hear your stories in the comments below.