Cybercriminals, Old Software, Missing Metrics, Oh My!
Before the ghouls and goblins come a knockin’ at your door, demanding candy and threatening trickery, we want to give you your first scare of the day.
Here are four of the scariest technology challenges your business can face today:
A cybercriminal hacking into your system doesn’t have to look like a machete-wielding Jason Voorhees from Friday the 13th to be downright horrifying. According to frightening statistics compiled by the National Cyber Security Alliance, almost 50% of small businesses have experienced a cyber attack and as much as 60% of hacked small and medium-sized businesses go out of business after six months. Take precaution – make sure your system is free of any vulnerabilities and keep your doors and windows locked if you’re staying at Camp Crystal Lake!
2. Antiquated Software:
Do your software systems resemble Frankenstein’s monster? Besides the sheer frustration your employees and coworkers go through on a daily basis to navigate through your business processes, the lack of newer technologies may actually drive customers away from you and right to your competitors. Keep your systems up to date and don’t be afraid to tell Frankenstein he can have his antiquated, pieced-together monster back.
3. Marketing Without Metrics:
Your potential customers aren’t grunting zombies roaming around until they get their next meal. That’s why it’s critical to pay attention to the way they engage, or don’t engage, with your business online. To get into the minds (ahem, brains) of your audience, use tools like Google Analytics to gather data on the metrics you want to focus on and analyze that data for everything you publish and promote.
4. An Unresponsive Website:
Visiting a haunted house in October is pretty scary, but visiting a non-responsive website in January – terrifying. That’s because Google is set to release Mobilegedden 2.0 – Google’s way of further improving search capabilities for their users on mobile devices. The algorithm update is a witch’s brew to keep unresponsive websites and websites with pop ups and interstitial ads off mobile devices. If you have those types of features on your website, don’t become paralyzed with fear! Get moving so you don’t lose ranking and visibility in search results.
If you need help with a scary business situation, contact us today!
On behalf of the entire Miles Technologies staff, Happy Halloween!