Cybercriminals, Old Software, Missing Metrics, Oh My!
Before the ghouls and goblins come knockin’ at your door, we want to give you something to really be afraid of!
Here are five of the scariest technology challenges your business can face today!
A cybercriminal hacking into your system doesn’t have to look like a machete-wielding Jason Voorhees from Friday the 13th to be downright horrifying. According to frightening statistics compiled by the National Cyber Security Alliance, almost 50% of small businesses have experienced a cyber attack, and as many as 60% of hacked small and medium-sized businesses go out of business after six months. Take precaution – make sure your system is free of any vulnerabilities, and keep your doors and windows locked if you’re staying at Camp Crystal Lake!
2. Antiquated Software
Do your software systems resemble Frankenstein’s monster? Unintuitive systems can cause sheer frustration for you and your coworkers, and the lack of newer technologies may actually drive customers away from you and right to your competitors. Keep your systems up to date, and don’t be afraid to tell Frankenstein he can have his antiquated, pieced-together monster back.
3. Marketing Without Metrics
Your potential customers aren’t grunting zombies roaming around until they get their next meal. That’s why it’s critical to pay attention to the way they engage, or don’t engage, with your business online. To get into the minds (ahem, brains) of your audience, use tools like Google Analytics to gather data on the metrics you want to focus on, and analyze that data for everything you publish and promote.
4. Moving to the Cloud
Visiting a haunted house in October is pretty scary, but moving to the cloud is terrifying! As you explore your options, you’ll want to take your time and evaluate which cloud services are best for you. If you find yourself in an unfamiliar place, don’t go at it alone! Without an experienced guide to light the way, it’s easy to get lost.
5. Outdated Content
Aging content can send your website into the SEO afterlife, petrified in time like a mummy. While a rediscovered mummy ends up in a museum, your website will continue to fall to the bottom of Google search rankings. It’s important to revisit, unravel, and optimize old content to bring life back into your site.
If you need help with a scary business situation, don’t be afraid to reach out.
And on behalf of the entire Miles Technologies staff, Happy Halloween!