In HBO’s mega hit Game of Thrones, of all the characters boldly populating Westeros and Essos, there is one that stands above all – Tyrion Lannister.
The third and youngest child of the atrocious, always calculating and abusively ruthless Tywin Lannister, it may at first seem as though intuitive, even at times sympathetic, Tyrion is at a disadvantage. In his world, he’s considered a malformed dwarf. His mother died giving birth to him – solidifying his powerful father’s hatred of his very existence. Obstacles, challenges and disappointments face him daily.
Yet, intelligent, irreverent, insightful and even lovable, Tyrion soldiers forward. He’s well aware of the bad hand life’s dealt him – and he embraces it. He knows people don’t take him seriously, and he counts on that most of the time. Tyrion is resourceful, leveraging brains over brawn to structure opportunities. He pays attention to his landscape and makes good use of every trick, tool and clever idea he comes across. Tyrion is also a gifted communicator – realizing that content can be a very powerful weapon.
So, what four tips would Tyrion Lannister offer to help bolster your online marketing? Let’s find out!
“I understand how this game is played.”
Do you really understand what online marketing is all about? Tyrion would be disappointed with anything less. Until you understand why you are doing online marketing, how can you succeed at it? The digital landscape for today’s marketers is constantly churning, with new tools and techniques in play. Take the time to develop and evaluate your online marketing plan. Explore what benefits paid organic social amplification may deliver. Solidify a content marketing agenda that represents your brand and supports your social platforms. Until you understand that blogging, social media and email marketing are just as critical as PPC (Pay-Per-Click) and Google AdWords, you are not really mastering the game of online marketing. Online marketing is about total engagement – on multiple platforms – of prospective clients and brand ambassadors. Understand how the game is played, and conversions will appear.
“Never forget what you are. Wear it like armor, and it can never be used to hurt you.”
Your online marketing campaign needs to be a coherent one. All cylinders need to be firing at the same pace – and working toward the same goal. Never forget what you are trying to let the world know about your business or your brand. Online marketing is a game of opportunity – a game to build brand loyalists, attract new leads and achieve SEO power. Whether social media updates or Google AdWords fine tuning is the task of the moment, make sure there is a consistency of thought at play. Tie all efforts to the services, expertise and philosophy of your company. Never forget what you are trying to say – and sell – about your business.
“A mind needs books like a sword needs a whetstone.”
Tyrion is an avid reader. Intellectually strong, he realizes knowledge is an unending path. There is always something new to learn, something new to exploit – or create. Online marketing is no different. There are limitless opportunities to leverage new technologies and strategies. You cannot maintain a winning online marketing campaign if it is touched by complacency. To remain competitive, your online marketing efforts must continually evolve, leveraging the latest and most effective digital marketing tools. If conversion tracking is top priority, pay close attention to keyword strategies. If social media popularity is pressing, optimize marketing tools to enhance Facebook advertising and LinkedIn updates. To succeed, your online marketing campaign must be in a state of constant development to stay sharp.
“Those are brave men knocking at our door…Let’s go kill them!”
Tyrion isn’t afraid of competition. Online marketing is a game played best by those willing to admit defeat and embrace the chance to triumph. Online marketing allows you to target local customers. Is your competition beating you at local SEO? Does your competition have a PPC campaign that is case study good? Get fired up! You too can have great success in mobile marketing, social media advertising and even geo-targeting! Determine areas of weakness in your existing online marketing campaign and turn those weaknesses into strengths. Before long, your competition will hear you knocking at their doors!
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