Case Study: Branding Focus for Specialized Logistics Company

challenges
01.

Challenges/Needs

  • This client has never utilized company templates nor ever had a central location for all logos and documents
  • Due to this lack of a virtual location for files and the de-centralization of their locations, each staff member at each location created their own templates and styles, sending the message to prospects that the company is disjointed and inconsistent.
solution
02.

Solution

  • Create new templates for each type of document used
  • Create new global logo with variations for each division with the division’s name underneath.
    • Develop new global tagline as well as taglines for each division.
  • Create a central brand library. Employees across the country will all use the same templates moving forward, demonstrating unity and cohesiveness.
  • Redesign the website to reflect new logo design and to encourage more conversions

Do great things.

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