Case Study: Increasing Brand Awareness for a Financial Company
Miles Technologies works with a financial company to increase online visibility and brand awareness through content marketing.
A financial consulting company.
The client provides consultation and structures plans for financial institutions.
The client wanted to increase brand awareness and position its key personnel as subject matter experts.
The client came to Miles Technologies because they were interested in using content to promote their brand and establish expertise in their field. They needed to know that they would have a Digital Marketing agency on their side that appreciated the complexities and nuances of their business. Miles Technologies was a natural choice because we understand the industry due to our wealth of experience with financial clients.
A Digital Marketing Plan with a focus on content creation and promotion of content via social media.
We first performed target market research and interviewed the client’s ideal customers to identify their Buyer Persona. We assessed the company’s messaging and determined its key differentiators. Then, we developed a content creation and marketing strategy for the client that would position their subject matter experts as influencers in the financial industry.
Our Marketing Efforts
Key Digital Marketing Initiatives
Developing a keyword strategy for creating SEO-optimized content
Creating a Twitter account and connecting with financial industry influencers
Designing, developing, and launching a new WordPress blog
Managing Twitter, the company’s LinkedIn page, and a subject matter expert’s personal LinkedIn page
Creating and posting content including blogs, whitepapers, and infographics
Setting up landing pages to collect emails from users who download whitepapers
A branded online presence and a significant increases in website traffic.
Page views for the website increased 49.90% over a 12-month period.
Page views from organic search traffic increased 91.48% over a 12-month period. 20.10% of all page views for the website are attributable to the blog we created.
Increase Your Brand Awareness With Digital Marketing
Financial companies are competing to get noticed online, and creating unique content can help you get an edge by carving out your niche. Miles Technologies works with a variety of industries to develop Digital Marketing plans that are customized for your business. If you want to establish your brand through expertise in your focus area, we can help.
Start your Digital Marketing plan.