Technology improving business

Actionable advice and helpful updates from the experts at Miles Technologies. We’ll help your business accomplish more.

 

  • Your Guide to Digital Marketing Plans for Small and Medium-Sized Businesses (SMB)

    Written by: John Bialous

    What does an online marketing plan look like for small and medium-sized businesses (SMB)? So you run a company, and you’d like to grow your business. You have some sales staff, and they do a good job of selling to prospects that already have an interest in your products or services. Your challenge: how does your sales staff find these prospects? Do they beat the street, cold call, call their rich uncle, or go to networking events (and talk to other salespeople...)? Surely, there has to be a better way. Your solution is to execute a well-crafted online marketing plan. So what does an online marketing plan consist of? And what should I expect from it? Let’s start with expectations. If you… READ MORE >>



  • How an SSL Certificate Secures Your Site & Improves Google Ranking

    Written by: Dan Carpenter

    Stop Scaring Your Customers. Get Your Website An SSL Certificate. At first, it was just a rumor. One day, Google would let everyone know which websites were no longer safe to browse. It would “shame” them by stamping the two words in the search bar that inspire dread: not secure. You used to get along just fine without an SSL/TLS certificate, because it was only chatter among tech people. Then it happened. On July 24, Google released Chrome 68. Among the many features for this browser update, perhaps the most talked about was the HTTPS security notification. Google now warns users that sites without certifications are not secure. SSL/TLS? HTTPS? Too many acronyms, you say? If you want your organization’s… READ MORE >>



  • Your Brand Identity: Without It, Your Company Is Lost

    Written by: John Bialous

    Just as Roger Daltrey belted out in the lyrics of The Who’s 1978 single, "Who Are You," you must ask this question of your company if you plan to have any success in marketing and growing your business. Without a clear brand identity, your marketing efforts will sap your time, energy, and expenses while yielding little to no progress. Your business will begin to feel like it's on spinning wheels, sinking deeper into the sand the harder you try to move forward. (more…) READ MORE >>



  • Forget Your Password (Really! Do it now!) Increase Security with Passphrases

    Written by: Dan Carpenter

    It’s time for your password to grow up. Passwords. First you were told, and then you were forced, to make yours as complicated as possible. You took your formerly simple password (catsname) and added strings of numbers (catsname123), letters (catsname1abc), and symbols (c@tsn*m#1abC). When finished, you had an incomprehensible, mutant string of characters because you thought that was how to create a good password. Except you forgot it. The password became so complex that no reasonable person could have committed it to memory. Perhaps you wrote it down and posted it to the edge of your computer screen. Maybe you keep a master document somewhere on your computer with all of your passwords. You know it’s not a secure password,… READ MORE >>



  • The Essential Guide to Links for SEO [+10 Actionable Link Building Ideas]

    Written by: Laura Ferruggia

    Link building is as relevant as ever for today’s digital marketers. In fact, you could say content and backlinks are the most important aspects of any SEO strategy. Today you’re going to learn everything there is to know about backlinks. As a bonus, I’ll even share 10 of my link building techniques that are working right now. Let’s get started incorporating link building into your digital marketing strategy. Why Links Are Important for SEO What Makes a Good Link? Do Nofollow Links Help SEO? Is Link Building White Hat? Here’s What Google Says How to Do a Link Audit With SEMrush 10 Link Building Tactics That Really Work Why Links Are Important for SEO Google’s Webmaster Trends Analyst Gary Illyes made… READ MORE >>



  • The Security Benefits of Multi-Factor Authentication

    Written by: Dan Carpenter

    Hackers Want Your Company’s Money. Without MFA, You’re Giving It To Them. You know not to click on the anonymous email link that says “Get Your Prize Money Now!” It’s a scam, you realize, so you confidently steer clear of it. What if that email link comes from someone in your organization and, instead of prize money, it asks you to download a report for a project you’re working on? You should probably do that, right? What reason would you have to suspect that link is actually malware that gives a hacker access to all of your organization’s sensitive data? (Yes, that includes financial information.) This scenario is just one of many tactics hackers use for email phishing scams. They’ve… READ MORE >>



  • 10 Tools No Marketing Tech Stack Is Complete Without

    10 Tools No Marketing Tech Stack Is Complete Without

    Written by: Kimberly Burghart

    To say the marketing technology landscape is crowded would be an understatement. A CMO’s job is tough enough without having to choose among 1,400 digital marketing tools to create the perfect marketing tech stack. According to research by the Winterberry Group, the average marketer uses 12 different martech tools and desperately wishes they integrated more seamlessly with each other. That’s a lot of technology to manage. Obviously, no marketer can have it all, so which tools are truly worth the investment? Take a Step Back And Survey Your Stack If you wake up to an inbox full of cold emails from marketing technology vendors every day, this article is for you. If you’re running a shoestring budget and agonize over… READ MORE >>



  • SEO Orienteering

    3 Reasons SEMrush SEO Writing Assistant is a Content Marketing Game Changer

    Written by: Kimberly Burghart

    I’ll cop to it: I’m a bit of a SEMrush superfan. Of all the SEO tools I’ve used for keyword research, site audits, and competitive analysis, SEMrush has always felt like the most comprehensive and usable platform for crafting a content marketing strategy and writing killer copy. So when they announced their newest “TEXTension,” the SEMrush SEO Writing Assistant, I was stoked. The SEO Writing Assistant is a Google Docs add-on that essentially coaches you through the process of optimizing your content in real time, all from a convenient right-hand pane inside your working document. Think of it a bit like the Yoast SEO Plugin for WordPress, but for Google Docs — and with a heaping helping of keyword research.… READ MORE >>



  • Finding the right software features can be like a puzzle.

    How to Choose the Right Software for Your Business Processes

    Written by: JP Lessard

    A Proven Framework for Selecting Business Software Whether your current systems run too slowly, require too much manual data entry, or show one of the other 10 signs you need new business software, you've decided now is the time to start researching and vetting a new solution. If you need a new ERP, CRM, or any other business critical application, how can you be sure a particular solution is the right one for your organization? In this webinar, JP Lessard, President of Business Software Solutions at Miles, will walk you through a battle-tested framework for selecting the ideal software for your business needs. You'll learn: How to identify and vet possible solutions and providers for your business goals How to clarify and prioritize your business requirements How… READ MORE >>



  • Misty Jack-o-Lanterns

    Top 5 Spine-Chilling Business Technology Challenges

    Written by: Kimberly Burghart

    Cybercriminals, Old Software, Missing Metrics, Oh My! Before the ghouls and goblins come knockin’ at your door, we want to give you something to really be afraid of! Here are five of the scariest technology challenges your business can face today! (more…) READ MORE >>



“Everyone I've met at Miles Technologies has been super nice and super helpful. They are always there for me.”

— Marc Lewis, IT Manager
Origlio Beverage
Philadelphia, PA
Customer Since 2006

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