There are a variety of website layouts trending hot for 2015, but which will be best for your business and branding?
According to Joseph Zeoli, Senior Website and Graphic Designer at Miles Technologies, when beginning a web design it’s critical to determine a hierarchy of the content and Calls-To-Action (CTAs), as well as make sure the most relevant, essential content and CTAs are prominently positioned and clear.
It is also vital to, from the beginning of a web design project, create a narrative through graphics and content that engages visitors and motivates them to want to find out more information about your brand or business. Then, the fun part ensues…the website layout.
Merging all of the above critical components into a web design that is ideal for your business and brand takes consideration galore. Evaluating websites you like – and loathe – is a help in fine tuning what you anticipate in your own custom website design. What are some of the biggest website design layouts, strategies and techniques poised to create the most striking and effective web designs of 2015?
Here are 7 website layouts trends guaranteed to create your best website ever!
Minimalist Web Design: Minimalism has its benefits, especially in website layouts. Simplistic, minimalist web design eliminate the risk of cluttering up a website and present an ideal design approach for clearly and purposefully presenting design and content elements in a concise, clear fashion. Simple splashes of color can add creative elements to a clean minimalist design – one that expresses a business or brand in a conceptually stark, yet appealing, manner. Minimalist designs make great use of simplicity and outstanding, creative play with typography, and even whitespace too.
Ghost Buttons: Ghost buttons are transparent CTAs often framed by a thin line – keeping in line with elegant, minimalist designs. Ghost buttons rarely scream for attention, but they do stand out in their own serene way. Some ghost buttons can be interactive, simply clock over it and the button may become non-transparent. Transparent as ghosts, hence their moniker, ghost buttons are perfect haunts for simplistic, minimalist designs.
Forget The Fold: In the early days of web design, web designers feared, and exploited, the fold. The fold was the imaginary dissection between the top and bottom of a web design page. Imagine folding a newspaper in half – that’s the inspiration for the concept of the fold. By respecting the fold, web designers loaded all the important stuff at the top of a website and avoided scrolling and other navigational mechanics. Good news, today’s web designers no longer determine their designs based on the fold. Today’s web designers view the fold as outdated – even mythical. Quite simply, there are so many different screen and devices sizes in use today, there is no single fold. The fold…is no more.
Responsive. Responsive. Responsive. Sleek, brilliantly mobile and intuitive, responsive websites are the ultimate in user engagement for web design today. Responsive websites started gaining traction during 2012, when more businesses realized that mobile engagement was a mandate. As mobile device usage surged, the need for mobile-friendly websites fast became essential, driving web designers to create sites that looked brilliant on any device. The beauty of responsive websites is they employ coding that actually changes the layout and content displayed, depending on the device viewing the website. Text is always clear, easy to read and images are always enjoyable, even on a smartphone. Responsive web design has been an increasing trend since 2012 and, for 2015, it is nothing less than a mandate for competent and competitive web design.
In The Cards: Cards are the future of web design. True or false? For 2015, it’s an emphatic true. Cards are essentially content compartments. Why is this important? Content being broken down into individual components and recreated is a web design technique that plays to the rise in mobile technologies and the millions upon millions of screens of all shapes and sizes. Card design moves web design away from many pages of content linked together and toward individual pieces of content aggregated together into one cohesive user experience. Cards present a substantial amount of information in a fast and effective viewing experience – ideal for mobile viewers. Think you are not familiar with card design? Ever visit Pinterest? Card design allows for loads of flexibility and simplistic, yet highly effective, easily digestible content displays – making card design in the cards for 2015.
Maximizing Microinteractions: Microinteractions are the small product moments that accomplish one task – and only one task. Every time you create a new status message on Facebook or simply LIKE! a post, you are engaging with a microinteraction. Abundant in every app and pretty close to all modern website designs, Microinteractions are engagement mechanisms that are so subtle, people sometimes don’t realize they are engagement mechanisms at all. Microinteractions are experts at knowing who is using them, and if leveraged appropriately are excellent triggers in engaging users – getting user feedback, collecting user habits and more.
Parallax Scrolling Keeps On Going: A hot trend in 2014, parallax scrolling will keep scrolling in 2015. Parallax scrolling is when the background of a site moves at a slower rate to the foreground, creating a 3D effect as the user scrolls down a page of content. When executed right, the result is an enjoyable user experience where a sophisticated, even understated, element of depth is leveraged. Parallax scrolling allows web designers to create outstanding user experiences with unique visual effects, smooth animations and dreamlike transitions.
What are some website layouts you’ve seen and really like? Let us know in the comments section below.