Tech Talk

I’ve Got a Great Product Idea…Now What? Every great product starts as an idea around solving a problem. That first “Ah-ha moment” is super exciting – people tend to imagine their successful software product in the hands of thousands of users. But you can’t depend on an assumption of success to get you there –... Read More

When it comes to SEO, you might be placing most of your focus on text-based content—targeting the right long-tail phrases, including synonyms of your keywords throughout your pages, and more. However, images play a larger role in determining your website’s SEO than you might think. Image size, file formats, and other aspects can all influence... Read More

Your website content is a crucial aspect of SEO. Without it, Google would have a difficult, probably impossible, time understanding your website’s subject and ranking it appropriately in search results. By creating informative content, you can signify your authority and increase the number of links to your website. In this article, I’ll discuss why content... Read More

Since Google’s inception, marketers have been trying to unlock the mystery behind SEO and increase their website rankings. As with many technologies, though, best practices shift as new data, capabilities, and strategies become available. Understanding the evolution of SEO can help you better explain current processes and ensure that you’re following best practices. In this... Read More

Cyber security should be top-of-mind for any business owner. Engaging in necessary discussions with your staff, vendors, and service providers can ensure you follow proper procedures and protect important assets. A strong working vocabulary can help make these conversations easier and clearer for everyone involved. As with any industry, the cyber world has its jargon—a... Read More

If you have a goal of improving SEO, you should incorporate a strong link-building strategy into your website efforts. Link-building is a crucial aspect of any business’s SEO journey because it helps Google understand the topics on your website, build connections between your web pages, and it establishes credibility. While both internal and external linking... Read More

Internal linking is an essential aspect of any business’s SEO efforts. Besides making it easier for users to explore related resources and increasing time spent browsing your website, internal linking also helps Google understand the relevancy of your web pages. In addition, it can positively influence your website’s rankings on search engines. However, internal linking... Read More

A Marketing Strategist creates a plan to achieve your business's marketing vision and organizes all related efforts. Discover how a strategist can keep your marketing goals aligned and on track. Read More

Marketing is full of terms and acronyms that marketers expect you to know. Knowing what SEO stands for or what a WYSIWYG is is helpful for you and your team. If you’re in a weekly or monthly meeting with one of our marketing strategists then they may throw around some of these terms loosely. To... Read More

If you’re serious about enhancing your SEO and improving your organic traffic, you need Screaming Frog. Don’t let the funny name fool you – Screaming Frog is a widely used SEO tool that looks at the skeleton of your website and points out all aspects of your business website’s technical SEO. Screaming Frog is an... Read More

Collaboration can lead to high-quality work, efficient processes, & consistent goal achievement. Learn how you can build a healthy, thriving team environment at your organization. Read More

In today’s digital age, having a functional and reliable website is essential for any business to establish an online presence and reach a wider audience. A website serves as the primary point of contact between a business and its customers online. With the increasing number of people relying on the internet to look for information,... Read More